If you discovered Fusion (DE), Lowlands (NL) or Burning Man (USA) to be your Festival of the Year (part 1 in this series), I hope you didn’t wait for me to post this part 4. In this article I will talk you through some quick tips regarding ticket sale. And you guessed it, those festivals I mentioned have gone sold out already for 2013. Better luck next year (or buy one second hand)! As always, additional tips are welcomed in the comments (spam is not).
1) Know the Ticket Procedure
Add the festival website to your browser’s favorites; subscribe to the newsletter (you can easily unsubscribe afterwards); like the official Facebook page and attend the official Facebook event. This way you’ll definitely be up to date. Not only will you be the first to know when the ticket sales start, you will also know about the procedure. Some festivals involve ticket bingo’s – a lottery system that precedes the ticket sale.
2) Prepare for the Online Ticket Sale
During the online sale of tickets for highly popular festivals the websites of ticket channels will be overrun and therefore much harder to reach. Minimize the steps you have to take by creating an account beforehand. Also make sure to have money on your PayPal/bank account or have a credit card ready. Check beforehand how tickets are meant to be paid, and prepare for that.
3) Don’t Wait Until it is Too Late
Some people seem to have a habit of waiting for festivals to sell out. Sure there are ways to get a ticket second hand, but that involves risks such as paying more and ending up with a fake ticket. I highly recommend to buy your ticket as soon as possible. So know when the ticket sale is happening and put some money aside. Turn on your alarm and make sure to sit behind at least one computer an hour before the online sale starts and open up and refresh its website.
4) Don’t Buy Tickets From Third-party Ticket Websites
Has your Festival of the Year gone sold out? Don’t have a ticket? Please be warned that third-party ticket websites may look very professional and legit but are in fact illegal. Not only will they charge you much more than the original price; there’s a good chance these tickets will be cancelled by the festival promoters all together. Many promoters (in the Netherlands at least) have made it their mission to work against these illegal companies. It’s a better (but still risky) idea to buy a ticket off someone not going anymore, preferably a friend or someone friends of yours know (Facebook is your friend). There’s always people that will have to sell their ticket for reasons such as weddings, illness, birthdays, etcetera – these are the people that you want to buy a ticket from.
5) Store Your Ticket in (a) Safe Place(s)
Once you have your ticket it will usually be months before you’ll be needing it at the gates of your Festival of the Year. Make sure to store it in a safe place in the meantime. There’s a chance your computer crashes or your laptop gets stolen. Store it in more than one place: a printed version somewhere at home (but away from other people’s reach); on your computer; in a mailbox that you can reach through the web and/or your Dropbox account. Keep it away from shared computers and network folders. Like, doh?
6) Don’t Share Pictures of Your Ticket
I’ve seen people share a picture of their festival ticket on their Facebook stream. That’s like giving away your ticket for free. Because all one needs is the barcode. How stupid is that? Of course it is okay to put up a picture of the ticket without barcode – but be aware.
7) Need to Sell Your Ticket? Be Fair!
When you were late and have to buy a ticket second hand, you wouldn’t like to pay twice the amount of the original price right? Then don’t do that to other people either. Sure it’s fair to include the ticket fees and credit card costs and round it up a few euro’s, but don’t overdo it. Make a f(riend)an happy and welcome their appreciation rather than going for a few extra bucks.